Intera Partners and NoHo Partners have jointly launched Better Burger Society to establish a leading presence in Europe's premium burger market, starting with the integration of Friends & Brgrs and Holy Cow!.

Information on the Target

Intera Partners and North Europe's leading restaurant operator, NoHo Partners, have jointly established the Better Burger Society, aiming to become a leader in Europe’s growing premium burger market. As part of this venture, NoHo Partners will contribute its stakes in Friends & Brgrs to the new entity. Additionally, Intera will inject new capital into the company, facilitating the acquisition of a majority stake in Holy Cow!, a Swiss premium burger chain.

The Better Burger Society is designed to function as the parent company for leading European premium burger chains, intending to accelerate the growth and operational development of its restaurant concepts by supporting local entrepreneurs and teams behind these brands. Intera and NoHo recognize distinct advantages in consolidating similar concepts under one roof, including standardizing operational models, sharing best practices, and achieving certain scale and synergy benefits.

Industry Overview in the Target’s Specific Country

The premium burger sector has seen significant growth in both Finland and Switzerland, where locally established brands often dominate due to their quality and use of fresh ingredients. The increasi