Voland Partners has made a strategic investment in ReadPeak Oy, a Helsinki-based native advertising technology platform, to capitalize on the growth of the digital advertising sector in Finland and beyond.

Target Company Information

ReadPeak Oy is a Helsinki-based native advertising technology platform that provides marketers with efficient tools for content-based digital advertising. The company achieved a revenue of approximately 12 million euros during the fiscal year from July 2023 to June 2024, reflecting a robust growth trajectory. Additionally, ReadPeak has expanded its workforce to 18 employees, showing its commitment to scaling operations. To support international growth, ReadPeak has established subsidiaries in Germany, England, the Netherlands, Sweden, Denmark, and Switzerland, extending its operations across nine countries.

Industry Overview in Finland

The digital advertising industry in Finland has been experiencing significant growth driven by increasing digital consumption and the demand for innovative marketing strategies. As businesses pivot towards more personalized advertising methods, native advertising is becoming an essential tool to connect with consumers effectively. This shift is largely influenced by the rising popularity of social media platforms and content marketing.

Furthermore, Finland's strong technological infrastructure supports the development of advanced advertising technologies. Companies in the sector are leveraging data analytics to enhance targeting and measurement capab