Clubbi has successfully raised R$ 62 million to expand its B2B marketplace for neighborhood grocery stores in Brazil and launch new credit services.

Information on the Target

Clubbi is an innovative startup focused on empowering neighborhood grocery stores in Brazil by streamlining their purchasing processes and mitigating stock outages. Founded by João Macedo and Marcos Adler, the platform features a B2B marketplace that currently offers over 8,000 SKUs sourced from manufacturers, distributors, and wholesalers. Clubbi has already made a significant impact by serving 2,500 small retailers across Rio de Janeiro and Salvador, and it aims to expand its reach to 7,000 retailers by the end of the year.

Recognizing a unique market gap, Clubbi addresses critical pain points faced by these grocery stores, such as limited capital and shelf space, which leads to frequent product shortages. The founders are determined to transform the retail landscape by offering solutions that not only facilitate purchases but also eventually provide additional services such as credit and management software.

Industry Overview in Brazil

The grocery retail sector in Brazil presents a distinct opportunity given its composition, where neighborhood grocery stores account for a considerable portion of total retail sales. With approximately 400,000 small grocery outlets in Brazil, these stores co