Knewin has secured R$ 40 million from Oria Capital to bolster its product offerings and drive international expansion in the brand reputation management sector.
Target Information
Knewin, a Brazilian startup founded in 2011 by computer scientists Lucas Nazário and Fabiano Beppler, specializes in brand reputation monitoring through cutting-edge artificial intelligence technology. Headquartered in Florianópolis, Knewin offers an innovative solution to the conventionally outdated public relations industry, which previously relied on manual news monitoring by individuals.
By employing an advanced algorithm, Knewin monitors over 1.2 million information sources in real time—including websites, social media, radio, and television—generating an impressive 10 terabytes of data daily. Currently, Knewin serves approximately 1,000 clients ranging from PR agencies to major corporations like Petrobras and public institutions like the Government of Bahia, achieving revenues of around R$ 30 million in 2020 with an ambitious target of R$ 70 million for this year.
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Industry Overview
The public relations and communication industry in Brazil has traditionally been slow to adapt to technological advancements, leading to a significant demand for innovative solutions that can enhance efficie
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Disclosed details
Transaction Size: $7M
Revenue: $5M