N/A Ventures has acquired Nordgreen, forming a new Danish watch group that aims to leverage synergies with Oliver Green, enhancing both brands' market presence and operational capabilities.

Information on the Target

N/A Ventures has acquired Nordgreen, a prominent Danish watch brand with a peak annual revenue exceeding 100 million DKK. With over 300,000 satisfied customers and numerous international design awards under its belt, Nordgreen is recognized for its commitment to Scandinavian design excellence. This acquisition has led to the formation of a new watch group that will continue to operate both Nordgreen and Oliver Green as independent brands, allowing each to maintain their unique identities while benefiting from shared strategic resources.

Nordgreen, founded in 2017, stands out for its dedication to social and environmental responsibility, achieving B Corp certification which underscores its commitment to transparency and accountability. The brand has developed a robust international presence through both direct-to-consumer (DTC) and retail channels, establishing significant brand equity centered on modern minimalism and responsible craftsmanship.

Industry Overview in Denmark

The Danish watch industry is characterized by a deep-rooted commitment to quality, design, and craftsmanship, underpinned by Scandinavian principles. As a sector, it has embraced sustainability and ethical production methods, app