Frasers Group has acquired Sportmaster and Rezet, enhancing its retail presence in Denmark with established brands and strong market potential.
Target Company Overview
Founded in 1979, Sportmaster is a prominent omnichannel sports goods retailer in Denmark, recognized for its extensive network of 75 stores across the country. With a workforce of approximately 1,000 employees, the company offers a variety of products, including private label items and internationally recognized sports brands. Sportmaster has also developed one of Denmark's largest loyalty programs, boasting over 1.5 million members.
In addition to Sportmaster, the acquisition includes Rezet, a niche sneaker retailer known for its robust online presence and five flagship stores in major Danish cities. Rezet has successfully built a unique community centered around sneaker culture, design collaborations, and Nordic aesthetics.
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Industry Overview in Denmark
The retail industry in Denmark, particularly in the sports goods sector, has shown significant growth and resilience in recent years. With a growing interest in health and fitness, consumers have increasingly turned to sports and athl
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Frasers Group
invested in
Sportmaster and Rezet
in
in a Merger deal