Global Auto Holdings Limited has acquired K.W. Bruun Import and K.W. Bruun NxT, aiming to enhance its market presence in Europe and implement an international expansion strategy.

Target Information

K.W. Bruun & Co is a Danish family-owned company that has been active in the automotive industry since 1914. It comprises five divisions and employs approximately 900 staff across Denmark and Sweden. The core operations of K.W. Bruun include K.W. Bruun Import and K.W. Bruun NxT, specializing in the import and distribution of vehicles and spare parts. Notably, K.W. Bruun Import is among the largest car importers in the Nordic region, handling imports for brands such as Peugeot, Citroën, DS, Opel, and Mitsubishi in both Denmark and Sweden, as well as Fiat, Alfa Romeo, Jeep, Hongqi, and Voyah in Denmark alone.

K.W. Bruun NxT focuses on developing digital business models within the mobility sector through its subsidiaries, such as Bilabonnement and auto.nu, and operates the workshop chain Quickpoint. In 2023, K.W. Bruun reported a total revenue of 10 billion Danish Kroner, reflecting the strength and reach of its operations in the automotive market.

Industry Overview

The automotive industry in Denmark and Sweden has been undergoing significant transformation, influenced by technological advancements and shifting consumer preferences toward sustainability and digitalization.