IMAGE Studios has secured a strategic investment from MPK Equity Partners to fuel its expansion and enhance support for its franchise network in the growing beauty and wellness industry.

Target Information

IMAGE Studios, founded in 2009 by CEO Jason Olsen, is a leading franchisor of upscale salon suites aimed at beauty and wellness professionals. With a mission to redefine the salon experience, IMAGE Studios has positioned itself as a key player in the expanding salon suite industry, boasting 76 operational locations across 20 states and an impressive pipeline of 220 additional stores under development. The company attracts a diverse range of professionals, including hair stylists, barbers, medical spa professionals, estheticians, tattoo artists, makeup artists, nail artists, and massage therapists.

As a fast-growing franchisor in the consumer services sector, IMAGE Studios empowers independent beauty and wellness experts by providing them with high-end, turnkey spaces to operate their businesses. The company’s innovative business model allows these professionals to pursue entrepreneurship without significant capital investment, effectively tapping into the increasing demand for personalized beauty services.

Industry Overview

The beauty and wellness industry in the United States has been experiencing rapid growth, driven by an increased consumer focus on personal health, wellness, and aesthetics. The salon suite model, in particular, has become increasingly popular as profess