Affinity Interactive has sold its DRF Bets platform to 1/ST TECHNOLOGY, which will rebrand it as 1/ST BET PRO, allowing Affinity to focus on its core strengths in racing data and content.

Information on the Target

Affinity Interactive, the parent company of Daily Racing Form (DRF), has successfully sold its advance-deposit wagering (ADW) platform, DRF Bets, to 1/ST TECHNOLOGY. This acquisition marks a significant shift as the platform will be rebranded to 1/ST BET PRO, effective June 10, 2025. 1/ST TECHNOLOGY, a division of 1/ST, already has a history of partnership with Affinity Interactive dating back to 2011, during which they collaborated to launch DRF Bets.

Under the terms of the acquisition, Xpressbet, the online betting brand under 1/ST TECHNOLOGY, will take full control of DRF Bets. Current users of DRF will experience a smooth transition to the new platform with no disruptions to their existing accounts, maintaining the same user credentials, interface, and benefits.

Industry Overview in the Specific Country

The online betting and horse racing industry in the United States has seen substantial growth in recent years, driven by technological advancements and changes in regulatory frameworks. As states increasingly legalize online and mo