Barry's announces a strategic investment from Princeton Equity Group to enhance its global expansion and client experience in the boutique fitness sector.

Target Company Overview

Barry’s, established in 1998 by founders Barry Jay, John Mumford, and Rachel Coxton, is recognized as a global leader in boutique fitness. The brand’s unique offerings consist of high-energy cardio and strength interval training, which have sparked a movement in the fitness industry. With a strong commitment to service excellence, Barry’s provides an extraordinary community experience, encouraging clients to embrace a healthier lifestyle through innovative and immersive workouts.

Currently, Barry’s operates 89 studios across 15 countries, experiencing unprecedented growth and client engagement. Having facilitated over seven million visits in 2024, the company has identified a remarkable pipeline for future expansion, with plans to launch several new locations, thereby extending its presence and promoting well-being in additional communities worldwide.

Industry Overview in the United States

The fitness industry in the United States has undergone significant transformations, driven by growing health consciousness among consumers and a rising demand for innovative and engaging workout experie