Juuri Partners Oy has divested its stake in Imagon Oy to its entrepreneurs, aiming to refocus the company on core business fundamentals in response to market changes caused by the COVID-19 pandemic.

Target Information

Juuri Partners Oy has divested its stake in the signage company Imagon Oy, selling its shares to entrepreneurs Mika and Mikko Okkonen. Juuri Partners had been a minority shareholder in Imagon since 2019, during which it facilitated the company’s generational transition.

The Imagon Group has been implementing a robust Nordic growth strategy for several years, supported by Juuri Partners. However, the prolonged COVID-19 pandemic has significantly altered the industry outlook.

Industry Overview

In Finland, the signage and advertising industry has faced considerable challenges due to the pandemic. Businesses have had to adapt to changing consumer behavior and an increasing reliance on digital p

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Mika and Mikko Okkonen

invested in

Imagon Oy

in 2023

in a Management Buyout / Buy-In (MBO) deal

Disclosed details

Revenue: $13M

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