MB Rahastot has agreed to acquire TAPAUS, Finland's leading event marketing agency, which plans to enhance its consumer events business by purchasing Roof Productions Oy.

Information on the Target

MB Rahastot has entered into an agreement dated May 31, 2019, to acquire TAPAUS, Finland's leading event marketing agency. As part of this acquisition, TAPAUS aims to boost its consumer event business by purchasing 100% of the shares of Roof Productions Oy, a company specializing in consumer events.

Established in 2012, TAPAUS has rapidly grown into the largest event agency in Finland over the past seven years, establishing a stronghold as the market leader in corporate events. The company views this acquisition as a timely opportunity to expand its reach into the consumer events sector, which aligns with its long-term growth strategy.

Industry Overview in Finland

The event marketing industry in Finland has seen significant evolution over the last decade, driven by technological advancements and changing consumer preferen