EYDA, a Danish sportswear brand co-founded by Mette Lyngholm and Casper Jeppesen, has secured investments from Mia Wagner and Jesper Buch, allowing them to enhance growth and market presence.

Information on the Target

EYDA is a sportswear brand co-founded by Mette Lyngholm and Casper Jeppesen in 2018. Based in Ikast, Denmark, the company focuses on creating comfortable and stylish activewear designed to accommodate all body types. With a commitment to inclusivity, EYDA is inspired by the philosophy of 'Do what you can,' encouraging women to embrace their bodies and engage in physical activity.

Since its inception, EYDA has operated its own online shop and has effectively utilized a dedicated team of loyal influencers to enhance brand visibility and substantially increase revenue. The company is anticipating a two-digit million turnover in its third financial year and has expanded its workforce by employing five additional staff members since the summer.

Industry Overview in Denmark

The Danish activewear industry has experienced significant growth over recent years, driven by an increasing emphasis on health and fitness among the population.