Klub Venus, a sex-positive online boutique founded by Melissa Hartelius Berntsen, secured a 525,000 Danish krone investment for 35% equity from prominent investors to enhance its product offerings and community initiatives.
Information on the Target
Klub Venus, founded by Melissa Hartelius Berntsen in November 2019, is an online boutique specializing in sex-positive products, particularly vibrators. The company's mission is to challenge the stigmas surrounding sexuality and masturbation, aiming to empower especially young women by promoting self-esteem and open discussions about pleasure and desire.
In addition to selling its own line of adult products through its online platform, Klub Venus has successfully created a supportive community on Instagram. This community provides a safe space for followers to engage in conversations about body positivity, sexuality, and empowerment, positioning itself as a movement advocating female empowerment and diversity.
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Industry Overview in Denmark
The sex toy industry in Denmark has witnessed significant growth and societal shifts in recent years, moving towards a more open and accepting attitude toward sexual wellness products. Th
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in 2023
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Disclosed details
Transaction Size: $75M
Revenue: $0M