Snowii has secured a total investment of 2.3 million DKK to enhance its user-friendly ski travel platform, promising significant market transformation.

Information on the Target

Snowii, founded by Emil Jess Jensen, Hans Kristoffer, and Søren Fuhr, aims to transform the ski travel market by making it more intuitive and user-friendly. Their platform consolidates various travel agencies in one place, allowing users to avoid navigating multiple websites in search of the perfect ski trip. Similar to how Momondo simplifies flight comparisons, Snowii provides an efficient solution for ski vacations. This innovative approach has garnered significant interest from investors, resulting in an investment of 1.3 million DKK from a syndicate, including members from the Keystones network, alongside an additional 1 million DKK offered by EIFO.

Industry Overview in the Target’s Specific Country

The ski travel market has historically been fragmented, compelling travelers to switch between different agencies and websites to secure the best deals on ski trips. Snowii addresses this issue by offering a streamlined platform that consolidates all available options into a single search engine. Users simply input their preferences, such as destination, trip duration, and dates, after which the platform displays the most suitable travel options. This enhances market transparency and user-friendliness while saving time.

As the ski travel industry continues to grow, savvy platforms like Snowii stand to capture significant market share by providing a more unified and seamless booking experience. The increasing popularity of ski vacations worldwide also bodes well for Snowii’s