MEDIA Central Group has merged with ShopFully to create a leading drive-to-store marketing platform in Europe, enhancing digital capabilities and market reach.

Target Company Overview

The MEDIA Central Group, headquartered in Mönchengladbach, is a leading provider of data-driven 360° drive-to-store marketing solutions. With over 900 employees, the company has experienced consistent growth since its inception in 1997 and manages client budgets exceeding 600 million euros across more than 25 countries. MEDIA Central's expertise lies in offering innovative marketing solutions to retailers and brands, aiming to enhance their digital capabilities and reach.

Industry Overview in Germany

The drive-to-store marketing industry in Germany is rapidly evolving. In a challenging economic landscape marked by increasing inflation and margin pressures, retailers and brands are seeking effective strategies to drive customer traffic to physical stores. The growing penetration of digital marketing technologies facilitates this shift, allowing businesses to implement targeted campaigns that engage consumers in real-time.

Germany's retail environment is characterized by significant investment in digital infrastructure, as businesses look to adopt more data-driven approaches to marketing. The integration of AI a