Goldbach Group AG has sold its subsidiary Splicky GmbH to the Danish AdTech firm Adform A/S to enhance Adform's capabilities in the digital advertising sector.

Information on the Target

Splicky GmbH, based in Berlin, operates a demand-side platform (DSP) under the same name, focusing on programmatic advertising within the DACH region—comprising Germany, Austria, and Switzerland. The Splicky platform facilitates the programmatic purchasing of advertising inventory across various channels including mobile, desktop, digital out-of-home (DOOH), connected TV, and audio. With a strong emphasis on local market expertise, Splicky has established itself as a specialized provider in the competitive advertising landscape.

Industry Overview in the DACH Region

The DACH region is witnessing significant growth in digital advertising, driven by rapid technological advancements and changing consumer behaviors. In particular, the Digital Out-of-Home (DOOH) segment is expanding rapidly as advertisers seek innovative ways to engage audiences in public spaces. Traditional advertising channels are being supplemented by digital solutions that allow for real-time content delivery and targeted advertising.

As businesses in the DACH region increasingly adopt digital marketing strategies, there is a growing demand for integrated advertising solutions that encompass multiple channels. This cross-channel approach allows