Marubeni Corporation has acquired Bubbies Ice Cream to leverage its resources for the brand’s expansion in the growing frozen novelties market.
Target Information
Bubbies Ice Cream, established in 1985 in Oahu, Hawaii, is recognized as the premier mochi ice cream brand in the United States, particularly in the natural product segment. The company has developed a strong portfolio of super-premium mochi ice cream offerings, including a recent addition of Mini Ice Cream Cookie Sandwiches launched in 2025. Bubbies’ products are available across various retail channels, including natural food stores, grocery chains, club retailers, and select international markets.
The brand's commitment to quality and innovation has fueled its rapid growth, allowing it to emerge as a leader in the frozen novelties sector. With a focus on expanding its product lines and exploring new flavor profiles, Bubbies aims to enhance its reach both domestically and globally.
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Industry Overview
The ice cream market in the United States has shown remarkable resilience and growth over the past few years, driven by evolving consumer preferences toward premium and innovative products. The demand
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Marubeni Corporation
invested in
Bubbies Ice Cream
in 2025
in a Other deal