EOVENDO has transitioned to full ownership by its founders, Martin Østergaard and Nicolas Ibenforth, following its divestment from Lars Larsen Group, enabling a renewed focus on growth and innovation in the cashback industry.

Target Information

EOVENDO, a cashback platform co-founded by Martin Østergaard and Nicolas Ibenforth, has transitioned to full ownership by its original founders as of June 1, 2020. The company has built a solid foundation by providing consumers with significant cashback opportunities across numerous purchases, positioning itself as an important player in the cashback industry.

Previously, EOVENDO was under the ownership of Lars Larsen Group, which had held the majority stake for several years. This change in ownership marks a significant shift, allowing the founders to realign the company's strategy and focus on its future growth potential without external constraints.

Industry Overview

The cashback industry in Denmark is experiencing significant growth, driven by increasing consumer demand for savings and awareness of loyalty programs. Danish consumers are increasingly seeking