Target Information
Axcel has secured an agreement with the owners of the jewelry company Pandora to acquire 60% of the company’s shares. Previously, ownership was divided among the co-founders, Per and Winnie Enevoldsen, their son Christian, and several executive employees. The current owners will co-invest alongside Axcel in the newly formed company and will retain a 40% stake.
Pandora's flagship products are bracelets with matching charms made from precious metals and genuine stones, allowing customers to create personalized and unique jewelry combinations. Launched in 2000, these bracelets have significantly contributed to Pandora's success, resulting in a doubling of annual revenue.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview in Denmark
Denmark’s jewelry market is known for its craftsmanship and innovative design, making it a competitive space for luxury goods. The country has a rich t
Similar Deals
Martin Jermiin and Christian Kofoed Hertz Jakobsen → Flying Tiger Copenhagen
2024
Elvira Thomsen and Elin Miðberg Patursson → Skilling
2024
Alt til Barnet Holding ApS → BabySam
2023
Procuritas Capital Investors III → Zone Company Denmark A/S
2022
Martin Østergaard and Nicolas Ibenforth → EOVENDO
2020
Axcel
invested in
Pandora
in 2023
in a Management Buyout / Buy-In (MBO) deal
Disclosed details
Revenue: $157M