Axcel invests in Danish design company GUBI to support its growth and international expansion initiatives.

Information on the Target

GUBI is a prestigious Danish design brand, established in 1967 by Lisbeth and Gubi Olsen, specializing in furniture, lighting, and interior products. The company designs and markets a wide array of products that cater to both consumers and professionals, distributing through leading retailers and its own webshop. Notable designs such as the Beetle chair and the Bestlite lamp have solidified GUBI's reputation in the market.

Over the years, GUBI has experienced significant growth, reflecting its strong brand identity and the appeal of its innovative product range. The company has achieved double-digit growth rates in both revenue and earnings in recent years, driven by expansions across product categories, sales channels, and geographical markets.

Industry Overview in Denmark

The Danish design industry is renowned for its focus on functionality, aesthetic appeal, and sustainability, fostering a culture that values high-quality craftsmanship. The market is characterized by a combination of traditional design va