American Pacific Group's portfolio company, Coterie, is set to be acquired by Mammoth Brands to further enhance its growth in the premium baby care market.

Target Information

Coterie, founded in 2019 by Frank Yu, is rapidly establishing itself as a leading premium baby care brand in the U.S. market. It specializes in high-performance products, including diapers, wipes, and skincare essentials, and is dedicated to enhancing parental experiences through safety, transparency, and quality assurance. The brand has cultivated a loyal customer base, boasting hundreds of thousands of families who trust its products to support their children's comfort and well-being.

In the past twelve months, Coterie has achieved remarkable financial success, surpassing $200 million in net revenue and earning the highest Net Promoter Score in its category. This growth is attributed to Coterie's commitment to innovative technology and rigorous product testing, setting new industry standards.

Industry Overview

The premium baby care segment in the United States has experienced significant growth as parents increasingly prioritize high-quality, safe products for their children. Awareness surrounding the importance of product safety and tr