Jelly Beans Group is acquiring cosmetics company MAKE BEAUTURE to diversify its business and strengthen its revenue base in the growing beauty market in Japan.

Target Information

The Jelly Beans Group (TSE: 3070), primarily known for women's shoe sales, is expanding its business scope by acquiring MAKE BEAUTURE, a cosmetics development and sales company based in Shibuya, Tokyo. This strategic move signifies the company's commitment to enter the cosmetics and beauty sector more robustly, aiming to diversify its business operations and strengthen its revenue foundation. MAKE BEAUTURE is owned by professional fighter, Mirai Asakura, and focuses on the development, manufacturing, and sales of cosmetic products. For the fiscal year ending November 2024, the company reported revenues of 84 million yen, an operating loss of 14 million yen, and a net asset deficit of 66 million yen.

Industry Overview in Japan

The beauty and cosmetics industry in Japan has shown resilience and growth potential, with a strong consumer preference for high-quality, innovative products. The Japanese market is characterized by a diverse range of cosmetic offerings, from skincare to makeup, catering to various consumer demographics. The continuous evolution of consumer habits, influenced by trends and the increasing importance of social media, has propelled brands to adopt creative marketing strategies to capture the attention of their target audience.

In recent years, there has been a notable shift towards natural and organic products, as consumers become more aware of ingredient safety and environmental sustainability. This trend is pushing companies to ref