Lotte Ventures Japan has invested in Adora Co., Ltd., a company providing a smartphone monitoring service for children, enhancing their initiative to safeguard digital environments for young users.

Target Company Information

Adora Co., Ltd., located in Setagaya, Tokyo, is a pioneering company that specializes in providing monitoring services for children's smartphone usage. The company is led by CEO Naoto Tomita and has developed a security application called 'Kodomo-Mamo' aimed at alleviating concerns parents have regarding their children's online activities. Since its launch, the app has rapidly gained traction, registering over 90,000 users across Japan and South Korea within only one year, thanks to a collaborative project involving Aichi Prefectural Police and Fujita Medical University.

Industry Overview in Japan

The increase in smartphone usage among children in Japan has sparked significant concern regarding their safety and well-being. With the rise of social media platforms, risks such as cyberbullying, identity theft, and unwanted contact from strangers have become prevalent issues. Parents are increasingly aware of these risks and are seeking effective solutions to protect their children from digital threats.

Japan’s market for child safety applications is rapidly evolving due to heightened awareness of cyber risks among children and adolescents. According to rece