Target Information

bgrass Inc., headquartered in Shibuya, Tokyo, operates with a mission to 'liberate what we want' by creating a world where individuals are not constrained by biases in their choices. The company aims to normalize unbiased selection and evaluation through its vision of utilizing systems and technology. bgrass provides a career support service for female engineers called 'WAKE Career' and actively addresses existing disparities through technical workshops and hackathons. To foster challenges and successful experiences for female engineers, they have been expanding their user base.

In July 2025, bgrass launched a new freelance support service, 'WAKE Freelance', broadening its support for women. Additionally, the company promotes equitable hiring practices by mandating a unique 'Gender Diversity Assessment' for job listings, thereby aiding organizations in enhancing their hiring processes and organizational structures. By focusing on both supporting female engineers and initiating structural reforms within companies, bgrass aspires to create a society where everyone can pursue their ambitions without hesitation.

Industry Overview

The market for women in technology in Japan has seen significant growth over the past few years. As the tech industry continues to evolve, the need for diverse talent, particularly female engineers, has become increasingly apparent. However, biases and discrimination based on gender still prevail within various sectors, hindering women's progression in technology-related fields.

In Japan, efforts to promote gender equality in the tech industry have been underway, with various initiatives aimed at increasing female participation. Despite these efforts, the representation of women in engineering roles remains low, necessitating structured support systems such as those offered by bgrass. The demand for targeted recruitment and support services is crucial for bridging this gender gap.

Moreover, the increasing recognition of diversity in the tech workforce is not only a moral imperative but also a strategic advantage for businesses. Companies are beginning to understand that diverse teams lead to improved problem-solving and innovation. As a result, organizations that commit to equitable hiring practices are likely to outperform their competitors.

The Japanese government has also been promoting programs to enhance women's capabilities in the tech arena. Such government initiatives, combined with private sector efforts like those of bgrass, can create synergistic effects, accelerating progress toward gender parity in technology roles.

Rationale Behind the Deal

This investment by CyberAgent Capital into bgrass Inc. underscores the firm's commitment to bridging gender gaps in technology sectors. By financing bgrass, CyberAgent aims to bolster initiatives that facilitate unbiased evaluations in hiring practices, ultimately striving for a more inclusive tech environment. The continuous increase in the user base and partnerships established through the 'WAKE Career' platform highlights bgrass's effectiveness in its mission, making it a promising avenue for investment.

The deal aligns with CyberAgent Capital's strategy of supporting startups with transformative potential. By empowering bgrass, CyberAgent can contribute to and capitalize on the evolving landscape of women in technology, which presents significant growth opportunities.

Information About the Investor

CyberAgent Capital was established in 2006 with a mission to 'Change the world, from Asia.' It is a venture capital firm dedicated to supporting startup ecosystems while fostering innovation across multiple regions, including Japan, Vietnam, Indonesia, Thailand, and the United States. The firm focuses on early-stage internet businesses, leveraging its extensive experience from the CyberAgent Group's numerous successful internet ventures.

Through its investments, CyberAgent Capital aims to empower startups that can achieve global reach. This investor's commitment to promoting diversity within the tech ecosystem reflects both a strategic vision and a social responsibility, aligning well with bgrass's mission.

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This investment appears to be a strategic and beneficial move, considering the increasing demand for gender-diverse talent in tech industries. bgrass's innovative approach to eliminating bias in career advancement through its platforms demonstrates its potential for sustainable growth. As the focus on diversity and inclusion strengthens globally, bgrass is well-positioned to capitalize on this momentum, potentially leading to significant returns for investors.

Furthermore, the growing user base of bgrass’s services indicates not only validation of its model but also an expanding impact on society. As more women enter the tech workforce, the ripple effect can foster both cultural and economic advancements, enhancing overall productivity in the industry.

In conclusion, CyberAgent Capital's investment in bgrass Inc. can be seen as both an opportunity for financial return and a commitment to creating a more equitable society. Investing in companies that prioritize gender diversity is not only morally sound but increasingly vital for long-term competitiveness in the tech sector. Therefore, this deal holds promise for both immediate and future gains.

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