Lotte Ventures Japan has invested in Adora, a company providing a smartphone monitoring app for children, to enhance digital safety solutions amidst rising concerns over online risks.

Target Company Overview

Adora Inc., headquartered in Setagaya, Tokyo, specializes in providing a monitoring service for children's smartphone usage with its flagship security application, 'Kodomo Mamo.' Managed by President Naoto Tomita, Adora aims to address the growing concerns parents have regarding potential risks associated with children's digital activities. The app, which integrates advanced security features, seeks to protect children from various online threats related to social media engagement and inappropriate web access.

Launched as a collaborative initiative involving the Aichi Prefectural Police and Fujita Medical University, 'Kodomo Mamo' has seen rapid adoption, with over 90,000 users across Japan and South Korea within its first year. This reflects the urgent need for effective solutions in the realm of child safety in digital environments, as recent statistics highlight a surge in online risks such as cyberbullying and unwanted connections.

Industry Overview in Japan

Japan's digital landscape is characterized by increasing smartphone usage among children, with a growing reliance on social media for communication and interaction. However, this trend raises significant concerns among parents regardin