La Anita has acquired the salsa brand Zaaschila to enhance its distribution capabilities and expand its export reach in the growing Mexican food industry.

Information on the Target

La Anita is a leading Mexican company renowned for its production of achiote, a natural coloring agent that gives tacos al pastor their distinctive red color. Founded in 1913 by Ana Sosa de Méndez, who initially sold handcrafted achiote products, the company has evolved significantly over the years. In 1978, it was acquired by the Charruf Navarrete brothers, who shifted its direction towards industrial-scale production, even expanding into transportation services.

Under the leadership of Francisco Ávila Heredia, La Anita has embraced modernization and automation in its processes. This transformation has seen the company double its sales from 2021 to 2023 and move operations to a new plant in Cuautitlán, State of Mexico. The recent acquisition of Zaaschila, a salsa brand from Nuevo León, adds strategic logistical capabilities, increasing their distribution centers to 14 and enhancing export channels to the northeastern United States.

Industry Overview in Mexico

Mexico's food industry, particularly in the Yucatán Peninsula, is witnessing significant growth driven by investments and infrastructural developments. Local and international companie