HEINEKEN México has launched a rainwater harvesting system in Juanacatlán, supporting community welfare and sustainability as part of its commitment to corporate social responsibility.

Target Information

HEINEKEN México, a prominent player in the beverage industry, has recently launched significant initiatives aimed at enhancing community welfare and environmental sustainability. On September 25, 2023, in collaboration with the Government of Jalisco, the company inaugurated a new rainwater harvesting system in the municipality of Juanacatlán. This system, designed to benefit nearly 14,000 people, marks the second installation in a series of five systems slated for completion by the end of the year, reflecting HEINEKEN's ongoing commitment to sustainable practices.

In addition to the rainwater harvesting project, HEINEKEN México is actively involved in other social and environmental initiatives, such as reforestation efforts in regions affected by wildfires. These measures underline the company's corporate responsibility and its proactive stance toward environmental conservation and community engagement.

Industry Overview in Mexico

The beverage industry in Mexico is witnessing a period of substantial growth, driven by increasing consumer demand for a variety of beverages, including craft beers, non-alcoholic options, and traditional liqu