Gruma is investing 792 million pesos in Puebla to build a new snack production facility and expand its tortilla plant, expected to generate 440 jobs and meet growing market demand.

Information on the Target

Mission Foods México, a subsidiary of Gruma, has announced a significant investment of 792 million pesos aimed at enhancing its operations in Puebla. This investment will facilitate the construction of a new snack production facility as well as the expansion of its existing plant which produces corn and wheat tortillas, baked and fried tostadas, and corn-based snacks. The new facility will have the capability to produce 200 tons of snacks annually, while the expanded plant will be capable of producing 70,200 tons of various products each year.

As part of this initiative, the project is expected to create around 440 direct jobs in Puebla, with over half of these positions designated for women. The expansion aims to meet the increasing demand for Mission products in central and southern regions of Mexico, reinforcing its position as a leading brand in the local market.

Industry Overview in Mexico

The snack industry in Mexico has been experiencing robust growth, driven by changing consumer preferences towards convenient and on-the-go food options. As a nation with a rich culinary culture, there is a high de