Kering and L’Oréal have entered a strategic partnership worth €4 billion to enhance their positions in luxury beauty and wellness, including L’Oréal's acquisition of the House of Creed and exclusive licenses for other iconic brands.

Information on the Target

Kering and L’Oréal have established a long-term strategic partnership that aims to enhance the luxury beauty market. This partnership includes the acquisition of the House of Creed by L’Oréal, a renowned name in haute parfumerie, known for its exquisite craftsmanship and use of rare natural ingredients. Creed’s inclusion in the L’Oréal Luxe division is expected to enhance its global presence in both men’s and women’s fragrance markets.

In addition to acquiring Creed, L’Oréal will also obtain exclusive rights to develop and distribute fragrance and beauty products for Kering’s illustrious brands Gucci, Bottega Veneta, and Balenciaga. This strategic alliance is expected to generate substantial value for both companies by leveraging their complementary strengths in luxury and expertise in the beauty sector.

Industry Overview in France

The luxury beauty market in France represents one of the most dynamic sectors within the overall beauty industry, driven by an increasing demand for high-quality