Carrefour, Carmila, Unlimitail, and JCDecaux have formed a strategic partnership to enhance retail media initiatives across their sites in France and Spain, focusing on integrating Digital Out-of-Home advertising solutions.

Information on the Target

The collaboration involves Carrefour, Carmila, Unlimitail, and JCDecaux, aiming to enhance retail media across Carrefour and Carmila sites both in France and Spain. Carrefour Group is a global leader in food retail, operating over 15,000 stores in more than 40 countries, and recorded sales of €94.6 billion in 2024. Carmila manages 251 shopping centers across Europe and focuses on maximizing the value of its real estate assets through innovative retail media solutions.

This strategic partnership is set to develop and implement indoor Digital Out-of-Home (DOOH) advertising in shopping centers and outdoor advertising in areas leading to these centers. Through this initiative, the partners seek to create a new media ecosystem that revitalizes Carrefour and Carmila’s retail environment, driven by cutting-edge technology and the distinct capabilities of each partner involved.

Industry Overview in France and Spain

The retail media industry in France has been experiencing significant transformations, propelled by technological advancements and changing consumer behaviors. The integration of digital advertising into retail spaces is beco