Natura &Co sells luxury brand Aesop to L’Oréal for US$ 2.525 billion to strengthen its financial position and refocus on strategic priorities.

Target Information

Natura &Co has reached a significant agreement for L’Oréal to acquire Aesop, a luxury beauty brand, for an enterprise value of US$ 2.525 billion. This transaction marks a new chapter for Aesop after a successful decade of growth under Natura &Co, which saw the brand's gross sales soar from US$28 million in 2012 to US$537 million in 2022. Aesop has expanded from 52 locations to 395 and increased its market presence from 8 to 29 countries, recently venturing into Mainland China with its first physical stores.

Founded in 1987 in Australia, Aesop provides high-quality personal care products with a commitment to environmental sustainability and social responsibility. Recognized for its unique customer experiences and exceptional product offerings that encompass skincare, haircare, and fragrances, Aesop has established itself as a significant player in the luxury beauty market.

Industry Overview in Brazil

The Brazilian beauty and personal care industry is recognized as one of the largest in the world, driven by a diverse consumer base and a growing demand for quality products. The market is characterized by strong local brands and a risin