Kaja Food GmbH has acquired Florentin Bio Hummus & Falafel Products B.V. from PepsiCo, Inc. and Strauss Group, Ltd. to expand its portfolio in the organic food market.

Target Information

PepsiCo, Inc. and Strauss Group, Ltd. have successfully completed the sale of their subsidiary, Florentin Bio Hummus & Falafel Products B.V., to Kaja Food GmbH. Based in Mijdrecht, Netherlands, Florentin is a renowned supplier of award-winning Mediterranean and Middle Eastern organic food products, catering to both retail and food service operations. The company specializes in the development, production, and distribution of fresh hummus, falafel, and plant-based salads, which are offered in a variety of flavors made from pure ingredients such as chickpeas and avocados. All products are sustainably sourced with no additives and are distributed across more than 16 countries.

Kaja Food GmbH, located in Kempen, Germany, is a full-service provider that assists startups, retailers, and brand companies in implementing their ideas in the European food market. Their focus lies on innovative and healthier food options, including dry mixes and snacks such as granolas, ready meals, and bars.

Industry Overview in the Netherlands

The food industry in the Netherlands has seen substantial growth and diversification, particularly in the organic segment, where consumer demand is rising. This