Happiness & D has acquired the pure gold jewelry brand JUNGOLD from RAIN for 30 million yen, aiming to expand its product offerings and enhance brand value by leveraging its distribution network.
Target Information
Happiness & D (ハピネス・アンド・ディ), a select shop and e-commerce retailer, has announced its acquisition of the pure gold jewelry brand 'JUNGOLD' from RAIN, based in Taito, Tokyo. This strategic move aims to expand its product lineup in the gold jewelry sector and enhance the overall brand value of JUNGOLD.
Utilizing its established distribution network, Happiness & D intends to broaden the market reach of JUNGOLD products, thereby integrating them effectively within its existing offerings.
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Industry Overview in Japan
The Japanese jewelry market is recognized for its rich craftsmanship and cultural significance, with consumers increasingly leaning towards unique
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ハピネス・アンド・ディ
invested in
JUNGOLD
in 2025
in a Buyout deal
Disclosed details
Transaction Size: $27M