J&T Ventures has invested in Croatian startup AdScanner, enhancing its capabilities in the television advertising market.

Information on the Target

J&T Ventures has made a strategic investment in the Croatian startup AdScanner, which is recognized for its innovative technology in the television advertising sector. AdScanner is primarily focused on providing a comprehensive software platform that enables detailed planning and measurement of television advertisements, ensuring that advertisers can optimize their campaigns efficiently. Over the course of its development, AdScanner has successfully raised a total of 46 million euros, positioning itself as a key player in the region's advertising technology landscape.

Industry Overview in Croatia

The advertising industry in Croatia has seen significant evolution, particularly with the growing influence of digital and multimedia platforms. Traditional media, including television, continues to play a vital role in advertising strategies, despite an increasing shift towards online channels. Advertisers are increasingly looking for ways to integrate their television campaigns with mobile and digital solutions to reach broader audiences.

As of 2023, investment in advertising technologies is burgeoning, fostering innovative solutions that assist brands in bridging the gap between traditional and modern adve