ITC Limited has announced its acquisition of Sresta Natural Bioproducts (24 Mantra Organic), aiming to enhance its presence in the growing organic foods market in India.

Information on the Target

ITC Limited has announced the acquisition of Sresta Natural Bioproducts Private Limited, also known as 24 Mantra Organic, a leading provider of organic packaged food products in India. This acquisition involves the purchase of 100% of the company’s share capital and is aligned with ITC's strategy to enhance its portfolio within the organic food sector. 24 Mantra Organic has gained recognition as a pioneer in the organic foods market, offering over 100 different organic products including grocery staples, spices, condiments, and beverages, both in domestic and international markets.

The brand is characterized by its fully integrated 'Farm to Fork' traceability approach, which not only ensures quality but also supports sustainable livelihoods for approximately 27,500 farmers. These farmers cultivate organic produce across 1.4 lakh acres of certified organic land in ten states throughout India, thereby establishing a strong network that is critical to the company's competitive advantage.

Industry Overview in India

The organic food industry in India is experiencing a significant transformation driven by increasing consumer demand for natural products and the government’s efforts to promote organic agriculture. Curre