Curefoods has acquired the pan-India rights for Krispy Kreme, expanding its footprint significantly into the northern regions of India.

Information on the Target

Curefoods, a prominent player in the Indian food service industry, has successfully acquired the pan-India rights for the internationally renowned doughnut and coffee brand, Krispy Kreme. This strategic move is aimed at expanding Curefoods’ operations into the northern region of India, a critical step in enhancing Krispy Kreme’s presence across the country. Previously, Curefoods held exclusive distribution rights solely for South India, making this acquisition a significant leap forward.

The acquisition involves the takeover of 11 Krispy Kreme locations situated in the Delhi NCR region. This includes seven physical retail stores and four cloud kitchens, strategically located in high-traffic areas such as Worldmark Aerocity, Select City Walk Mall in Saket, Ambience Mall Gurgaon, Promenade Mall in Vasant Kunj, and Mall of India in Noida.

Industry Overview in India

The quick-service restaurant (QSR) segment in India has been experiencing robust growth, driven by changing consumer preferences and an increase in disposable income. The country’s food service market is projected to expand sign