Innovasport has strategically acquired Marathon Sports, expanding its presence in South America and enhancing its position in the regional sports retail industry.

Information on the Target

Marathon Sports, founded in 1980 in Quito, Ecuador, has established itself as a leading entity in the Ecuadorian sports retail sector. The company is not only engaged in retail but also in the production, marketing, and importation of sports apparel and accessories. Marathon Sports is particularly renowned for its role as the official outfitter for the Ecuadorian national football team as well as several prominent regional teams including Barcelona SC, Independiente del Valle, Universitario de Deportes from Peru, and The Strongest from Bolivia.

With a strong foothold in the Andean market and a solid reputation, Marathon Sports has emerged as a highly attractive target for Innovasport's expansion strategy, paving the way for a significant presence in the competitive South American sports market.

Industry Overview in Ecuador

The sports retail industry in Ecuador has seen considerable growth in recent years, driven by an increasing interest in fitness and a lifestyle emphasizing health. Consumers are diversifying their sporting activities, contributing t