Injaro Investment Advisors has acquired Outdoor Holding Limited, owner of DDP Outdoor Ltd, a leading OOH advertising company in Ghana, aiming to enhance market share and service offerings.

Target Company Overview

Injaro Investment Advisors has officially announced the acquisition of Outdoor Holding Limited (OHL), which holds a majority stake in DDP Outdoor Ltd (DDP). DDP is a prominent player in the out-of-home (OOH) advertising sector, boasting 50 years of operational expertise in Ghana. The company manages approximately 1,400 advertising billboards that span various OOH formats, ensuring comprehensive coverage across the nation. DDP serves a diverse clientele, including multinational corporations and blue-chip companies, offering services in outdoor media rentals, airport advertising, printing, signage production, and below-the-line advertising.

Throughout the investment duration, Injaro Ghana Venture Capital Fund (IGVCF) aims to collaborate closely with DDP to enhance its market presence by broadening its range of advertising services. This acquisition reflects IGVCF’s commitment to partnering with top-performing, profitable small and medium-sized enterprises (SMEs) in Ghana that exhibit significant growth potential.

Industry Overview in Ghana

The OOH advertising industry in Ghana has been evolving over the past few decades, driven by advancements in technology and increasing urbanization. Companies in this sector are leveraging digital displays, innovative advert