Target Information
Mimovrste d.o.o. and Internet Mall d.o.o. are prominent e-commerce platforms based in Slovenia and Croatia, respectively. Mimovrste, the leading e-commerce site in Slovenia, boasts over 600,000 active buyers and approximately 48 million visits per year. Its counterpart, Mall.hr, ranks among the top five e-commerce providers in Croatia, notable for its strong brand recognition and significant growth potential. Together, these platforms facilitate around 2 million active product listings across more than 20 categories, including household appliances and consumer electronics, supported by robust relationships with local suppliers and a curated selection of well-known brands.
In 2024, these two companies are projected to generate a combined revenue of approximately EUR 100 million. They employ over 250 people and operate three physical stores in Slovenia and one in Croatia, all underpinned by an efficient logistics network and a scalable technology platform. The closing of the transaction is expected in the first quarter of 2026.
Industry Overview
The e-commerce industry in Slovenia and Croatia has witnessed remarkable growth in recent years, driven by increasing internet penetration and changing consumer behaviors. Online shopping has become increasingly popular among consumers, who appreciate the convenience and variety that these platforms offer. As a region that has historically lagged behind Western Europe in e-commerce adoption, both Slovenia and Croatia are experiencing a rapid evolution in their digital marketplaces.
Slovenia's digital economy has been bolstered by a supportive regulatory framework and significant investments in technology infrastructure. The country's e-commerce sector is characterized by a rising number of start-ups and established companies expanding their digital offerings. Furthermore, consumers are increasingly seeking local products, which positions platforms like Mimovrste favorably due to their established relationships with local suppliers.
Similarly, the Croatian e-commerce landscape has shown promising growth, particularly as global players and local enterprises compete for market share. The rise of mobile commerce and improved online payment systems have also contributed to this upward trend. Mall.hr, given its established presence and brand recognition, stands to capitalize on this growing market demand.
Market analysts predict that the e-commerce sector in both Slovenia and Croatia will continue to expand, fueled by technological advancements and shifti…