Injaro Investment Advisors has acquired Outdoor Holding Limited, which controls a majority stake in DDP Outdoor Ltd, a leading out-of-home advertising company in Ghana, with plans to expand its market share and service offerings.

Target Company Overview

Injaro Investment Advisors has announced the acquisition of Outdoor Holding Limited (OHL), which holds a majority stake in the established out-of-home (OOH) advertising company, DDP Outdoor Ltd (DDP). With an impressive 50 years of operational experience in Ghana, DDP boasts a network of approximately 1,400 advertising billboards across various formats, providing nationwide reach. The company caters to a diverse clientele that includes multinational corporations and blue-chip companies, offering a suite of services that encompasses outdoor media rentals, airport advertising, printing and signage production, as well as below-the-line advertising services.

Industry Overview in Ghana

The advertising industry in Ghana is evolving rapidly, driven by increasing urbanization, the proliferation of digital media, and a growing economy. Outdoor advertising, in particular, has gained traction as a highly effective marketing strategy, capitalizing on the expanding consumer base and the heightened competition among businesses. This sector presents dynamic opportunities for companies that innovate and adapt to changing consumer preferences.

Furthermore, the regulatory environment in Ghana has become more conducive for advertisers, with authorities recognizing the benefits of creative communication in driving economic g