Target Information

Floward, an online flower and gift delivery application, successfully completed a $2.75 million investment round led by the Impact46 fund, with contributions from Faith Capital, BNK, and various regional companies. Founded in 2017 by Abdulaziz Al-Loughani, Floward was established to address the significant gap in e-commerce flower delivery across the Gulf Cooperation Council (GCC) region, which has historically relied on offline transactions. The market for flower delivery in the GCC is valued at approximately $1.3 billion.

Under Al-Loughani's leadership, Floward has managed to generate annualized revenue exceeding $30 million in net revenue. To date, the company has raised nearly $7 million, with the latest investment round playing a crucial role in its growth and market presence.

Industry Overview

The GCC region has witnessed a substantial evolution in the e-commerce space, particularly in the flower and gifting sector. Traditionally dominated by offline retailers, the market