10% secures €2.4M in Seed funding to transform FMCG brand loyalty through a direct consumer engagement platform.

Target Company Overview

10% is an innovative startup founded by Clémence Luc and Max Lemasquerier, focused on redefining brand loyalty in the fast-moving consumer goods (FMCG) sector through a unique real-time data platform. The company has successfully raised €2.4M in Seed funding, which will be utilized to enhance their capabilities in providing brands with direct access to receipt-level data, thus eliminating intermediaries in the process. Their cashback app not only rewards users but also fosters genuine customer relationships, allowing for a more transparent and equitable loyalty model.

Industry Overview in Europe

The FMCG sector in Europe has continually evolved, with increasing emphasis on customer engagement and brand loyalty, particularly in recent years. As consumers become more discerning, brands are compelled to adopt more direct and meaningful interactions with their customers. The integration of technology and data analytics has allowed companies to shift towards more personalized marketing strategies, giving rise to platforms that prioritize transparency and reciprocation.

Moreover, the European market is witnessing a growing trend toward cashback and loyalty programs, driven by younger consumers who seek tangible rewards for their pu