Ilkka Oyj has successfully acquired Rootfon Oy (Profinder) to enhance its marketing and technology services through advanced data solutions.

Target Company Overview

Ilkka Oyj has acquired the entire share capital of Rootfon Oy (operating as Profinder) from Juuri Rahasto I Ky as of November 29, 2024. Profinder is a data service company that utilizes a Software as a Service (SaaS) business model to provide comprehensive and high-quality target audience data through its B2B and B2C services. This acquisition marks a strategic expansion of Ilkka's marketing and technology services into sales technology and data services.

Established in 2017 as part of LeadDesk Oyj and operational for two years, Profinder has evolved significantly, primarily focusing on the development of a subscription-based service since 2019, under the guidance of its major investor, Juuri Partners. The company has experienced growth driven by increasing demand for marketing and sales tools as well as timely, integrated audience data from various sources, which is enabled by its user-friendly, continuously evolving cloud-based software platform.

Industry Overview in Finland

The Finnish data services industry has witnessed a remarkable transformation driven by rapid digitalization and the growing need for data-driven decision-making. Companies increasingly rely on robust data analytics and intelligent so