Marlin Equity Partners has signed an agreement to acquire Finland-based Smarp, merging it with COYO to create an integrated platform for employee communications and engagement solutions.
Information on the Target
Smarp is a prominent player in the global employee communications and advocacy software market, based in Finland. The company offers innovative solutions designed to enhance employee engagement and communication strategies within organizations. With a strong reputation for driving effective internal communications, Smarp serves a diverse clientele across various industries.
As part of this acquisition, Smarp will be merged with COYO, another firm in Marlin Equity Partners' portfolio, which specializes in social intranet solutions. The integration aims to leverage the unique strengths of both companies to create a comprehensive platform that addresses the evolving needs of the modern digital workplace.
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Industry Overview in Finland
The employee communications and advocacy software market has witnessed significant transformation in recent years, particularly in Finland, driven by the digitalization of
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Marlin Equity Partners
invested in
Smarp
in 2021
in a Corporate VC deal