GetIT, a leading B2B marketing agency in APAC, has been acquired by global technology communications agency Hotwire to expand service offerings in Asia-Pacific.

Target Information

GetIT is a prominent marketing agency in the Asia-Pacific region, specializing in B2B technology communications. Established in 2000, the agency has built a strong reputation for crafting impactful narratives for global enterprises in technology, cloud computing, and regional telecommunications. Its impressive client roster includes industry leaders such as AWS, Telekom Malaysia, StarHub, Oracle, Fujitsu, Google Cloud, Orange Business Services, and Palo Alto Networks. GetIT provides a comprehensive range of strategies, blueprints, services, martech, products, and programs aimed at delivering end-to-end marketing success for its clients.

This acquisition by Hotwire will enable GetIT to expand its service offerings, which now include brand strategy, reputation management, and public relations across its offices located in Singapore, India, Malaysia, and Japan. Anol Bhattacharya, CEO of GetIT, remarked on the deal, highlighting that joining forces with Hotwire will enhance their momentum, particularly in the rapidly advancing markets of Southeast Asia and India.

Industry Overview

The B2B marketing landscape in Asia-Pacific is witnessing significant changes driven by technological advancements and an increasing demand for sophisticated marketing strategies. As enterprises prioritize digital transformation, there is a growing focus on perf