Dentsu Aegis Network has acquired Singapore-based Happy Marketer to enhance its data-driven marketing capabilities across Southeast Asia.
Target Information
Happy Marketer, established in 2009, has emerged as one of Southeast Asia’s foremost data-driven marketing agencies. The agency is recognized for its expertise in leveraging data analysis to enhance customer experience and develop effective media campaigns. Headquartered in Singapore, with a dedicated digital marketing delivery center in Bangalore, India, Happy Marketer employs a skilled workforce of 55 individuals.
In addition to its robust service portfolio, Happy Marketer offers strategic consulting, training, and implementation services. These services are bolstered by strong alliances with leading global digital platforms such as Google, Adobe, HubSpot, and Salesforce, as well as prominent consulting firms like the Boston Consulting Group.
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Industry Overview in Singapore
The digital marketing industry in Singapore is experiencing rapid growth, fueled by the increasing reliance on data-driven strategies among businesses. As a hub for innovation, Singapore is witnessing a surge in demand for marketing servic
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Dentsu Aegis Network
invested in
Happy Marketer
in
in a Merger deal