Finn Partners has successfully acquired Ying Communications, a leading B2B PR and marketing agency in Singapore, marking its strategic expansion into the Asia Pacific tech market.

Target Information

Ying Communications, a well-regarded B2B public relations and marketing agency, has been acquired by the global public relations firm Finn Partners. Established 16 years ago by Allan Tan and Yin Ching Yeap, both of whom have extensive experience with leading firms like IBM, Shell, and Singapore Airlines, Ying Communications has grown into one of the most esteemed independent agencies in Singapore and the wider Asia Pacific region. The agency employs a dedicated team of 35 experts in B2B communications and serves a prestigious roster of clients, including industry leaders such as Airbus, Cisco Systems, and Microsoft.

Industry Overview in Singapore

The public relations and marketing industry is evolving rapidly in Singapore, driven by advancements in technology and a high demand for specialized services in the tech sector. As one of Asia's foremost business hubs, Singapore offers a dynamic market where B2B firms can thrive. The technological landscape is continuously transforming, creating opportunities for agencies that can adapt and provide impactful marketing solutions tailored to the needs of tech companies.

Moreover, Singapore's strategic location within Asia Pacific enables access to a diverse range of markets. This geographic advantage attracts global companies seeking to establ