Silana, a start-up focused on modernizing textile production in Europe utilizing automation and sustainability practices, has received investment to support its local manufacturing efforts in Austria.

Target Information

The target company, Silana, is an innovative start-up focused on revolutionizing the textile industry by bringing production back to Europe. Founded by visionary entrepreneurs Michael Hofmannrichter, Anton Wohlgemuth, and Michael Mayr, Silana aims to leverage automation, robotics, and deep technology to enhance production efficiency. Their objective is not only to streamline manufacturing processes but also to reduce the environmental impact associated with long-distance transportation.

Silana plans to initiate its production operations in Upper Austria, catering to notable brands such as Löffler Sportswear. This strategic move is designed to foster a more sustainable textile supply chain while providing high-quality products domestically, thereby aligning with increasing consumer demand for localized production.

Industry Overview

The textile industry in Austria has seen significant transformations in recent years, driven by a growing need for sustainable practices and local production. As a part of the European Union, Austria has embraced variou