Hartenberg has acquired a majority stake in ASTRATEX, one of Europe's largest online lingerie retailers, positioning itself for significant growth in the e-commerce segment.

Information on the Target

ASTRATEX is recognized as one of Europe's foremost online retailers specializing in lingerie and intimate apparel. The company primarily offers women's underwear and swimwear, while also operating in the bed linen sector through its online platform, BONATEX. Recently, ASTRATEX has witnessed a surge in popularity among female consumers, which has translated into remarkable growth and a robust market presence. It is currently the leading online lingerie retailer in the Czech Republic, Slovakia, Poland, and Romania, and is in the process of establishing its presence in Hungary, Bulgaria, and Austria.

With annual sales growing by over 35%, ASTRATEX achieved close to CZK 600 million in revenue. The company's projections indicate that it aims to reach a revenue milestone of CZK 1 billion within the next two to three years, showcasing its strong growth trajectory and strategic vision for future expansion.

Industry Overview in Czech Republic

The e-commerce sector in the Czech Republic has been undergoing significant transformation and growth in recent years. Digitalization has spurred a shift in consumer behavior, with more individuals opting for online shopping due to inc